Market entry management

Entering a foreign market

Investing in another market can be risky if you don't know the culture, habits and law of the country which your target audience is in.

The market entry methods could be different. A study published on pages of inspiresme.co.uk distinguishes seven methods could be lead to succes if you decided to take your business abroad


Market entry methods are the following:

- exporting
- licensing
- franchising
- joint venture
- foreign direct investment
- wholly owned subsidiary
- piggybacking


In each cases you will need a representative in the choosen country, who knows target market, fluent in offcial language(s) and officialese, has a clear understanding of the culture, customs and economic conditions of the country.

Finding a foreign representative is much like recruiting a new employee. You need someone who matches your company profile and represents you well. Risks are many. You need a person, who will work out your foreign market entry plan, find potential buyers, customers.


Are you decided to enter the hungarian market?

I am offering a full marketing and online marketing representation for businesses decided to enter the hungarian market based on the following skills and competences:


  • More than 8 years marketing experience in medium-sized business environment
  • More than 5 years online marketing experience in medium-sized business environment
  • More than 4 years experience in business use of social media and use blogs and other SM channels to grow businesses
  • Excellent written and oral communication skills in hungarian language
  • Copywriting skills and grammar knowledge in hungarian language
  • Understand eastern european B2B and B2C customer preferences
  • Comprehensive knowledge of the hungarian online market
  • Ability to work independently, on a basis of a remote working
  • Ability to work in an international team