Personal details

First name / Surename: Maria Viszoczki
Country: Hungary
Nationality: Hungarian

Languages

hungarian (first language), english (good knowledge), polish (good knowledge), russian (basic knowledge)


Skills and competences

• More than 8 years marketing experience in medium-sized business environment
• More than 5 years online marketing experience in medium-sized business environment
• More than 4 years experience in business use of social media and use blogs and other SM channels to grow businesses
  
• Excellent written and oral communication skills in hungarian language
• Copywriting skills and grammar knowledge in hungarian language
• Understand eastern european B2B and B2C customer preferences
• Comprehensive knowledge of the hungarian online market
• Ability to work independently, on a basis of a remote working
• Ability to work in an international team

Marketing experiences in

• managing, coordiantion and briefing external agencies, follow-up of advertising activity’s effectiveness, media strategy planning
• monitoring and controlling campaign budgets, preparing regular reports, analysis of campaign results, market and consumer trends, brand performance
• keeping in touch with internal and external partners, online promotional partners
• development and implementation of corporate brand and brand communications strategy
• conducting customer satisfaction survey, carrying out crisis communications
• planning, organizing and executing company’s ATL and BTL marketing activities, new product launches, generating new sales leads
• analysis of market-, competitor-, consumer- and brand data, monitoring competitors activity and follow up the market trends
• development, tracking and reporting of brand strategies, yearly and monthly activity- and media plans, yearly B2B and B2C marketing communication plan
• coordination market research projects for the hungarian market

Online marketing proficiencies in

• planning, organising, developing, tracking, control, analyse and evaluate results of online marketing activities
• planning, organising, developing, tracking, control, analyse and evaluate results of  social media activities
• monitoring and analyze online marketing campaigns
• monitoring blogosphere, forums,
• implementing affiliate programs
• copywriting static pages, landing pages, microsites
• tendering for developing new sites, rebuild sites
• writing briefs, mediate between clients and developer companies
• drawing up wireframes, designs for sites
• carrying out usability, and functionality tests on sites
• website audit
  
• writing web content and improve web pages from a SEO point of view, coordinate search related activities
• carrying out link building strategies for increasing organic search results
• analyzing visitors traffic in Google Analytics and other web analytic softwares
• increasing visitor's number by executing cooperation with additional online sites
• generating new sales leads
• managing promotional activities in social media (via RSS feed, videos, pictures, corporate blog, Twitter channel, Facebook account)
• supporting via online channels (forums, corporate blogs, e-mail newsletters)

Computer / IT skills and competences, routin in using

• Office softwares (MS Office, Open Office, etc.)
• Corel Draw Graphic Design software
• Open source and individually created content management systems
• Newsletter softwares
• Web analytic services and softwares
• Basic HTML / CSS editing skills

Career history

• 3 years of experience as an independent online marketing consultant (2008 - 2011)
• 3 years of work experience as an online marketing manager at medium-sized businesses, franchise businesses and adult education (2006 - 2009)
• 6 years of work experience as a marketing manager at medium-sized businesses and franchis businesses (2003 - 2009)
• 3 years of management experience in public education (1999 - 2002)
• 5 years of teaching experience in public (primary and secondary) education (from 1988 with interruptions)

Experienced in the fields of

• marketing consultancy
• retail marketing, wholesale marketing, franchise network marketing strategies
• pharmaceutical marketing, healthcare marketing
• compliance and adherence programs
• agricultural and chemical marketing
• project management
• online marketing, social media marketing
• search engine marketing (SEM), search engine optimizing (SEO)
• social media optimizing (SMO)
• news website design, tendering, testing, auditing websites
• change management, crisis communication
• online marketing for adult educational institutions
• online marketing for language schools
• corporate trainings, e-learning methods
• marketing for nonprofit organizations
• marketing communication for European Union projects

Education and training

College degree (certification)
- related to marketing and online marketing

Bachelor's degree (BA)
- related to fine arts, sciences, communication, psychology and teaching

Master's degree (MA)
- related to fine arts, art history, exhibition and fine art management


Experience of working in an international environment

Ethnographic Museum - Krakow, Poland
Museum of Archaeology - Krakow, Poland
Academy of Fine Arts - Krakow, Poland


Scholarships

Ministry of Culture and Education (Budapest)
Ministerstwo Kultury (Warsaw)
Soros Fund (Budapest)
Mianowski Fund (Warsaw)