Maria Viszoczki - resume

Personal details

First name / Surename: Maria Viszoczki
Country: Hungary
Nationality: Hungarian


hungarian (first language), english (good knowledge), polish (good knowledge), russian (basic knowledge)

Skills and competences

  • More than 8 years marketing experience in medium-sized business environment
  • More than 5 years online marketing experience in medium-sized business environment
  • More than 4 years experience in business use of social media and use blogs and other SM channels to grow businesses
  • Excellent written and oral communication skills in hungarian language
  • Copywriting skills and grammar knowledge in hungarian language
  • Understand eastern european B2B and B2C customer preferences
  • Comprehensive knowledge of the hungarian online market
  • Ability to work independently, on a basis of a remote working
  • Ability to work in an international team

Marketing experiences in

  • managing, coordiantion and briefing external agencies, follow-up of advertising activity’s effectiveness, media strategy planning
  • monitoring and controlling campaign budgets, preparing regular reports, analysis of campaign results, market and consumer trends, brand performance
  • keeping in touch with internal and external partners, online promotional partners
  • development and implementation of corporate brand and brand communications strategy
  • conducting customer satisfaction survey, carrying out crisis communications
  • planning, organizing and executing company’s ATL and BTL marketing activities, new product launches, generating new sales leads
  • analysis of market-, competitor-, consumer- and brand data, monitoring competitors activity and follow up the market trends
  • development, tracking and reporting of brand strategies, yearly and monthly activity- and media plans, yearly B2B and B2C marketing communication plan
  • coordination market research projects for the hungarian market

Online marketing proficiencies in

  • planning, organising, developing, tracking, control, analyse and evaluate results of online marketing activities
  • planning, organising, developing, tracking, control, analyse and evaluate results of  social media activities
  • monitoring and analyze online marketing campaigns
  • monitoring blogosphere, forums,
  • implementing affiliate programs
  • copywriting static pages, landing pages, microsites
  • tendering for developing new sites, rebuild sites
  • writing briefs, mediate between clients and developer companies
  • drawing up wireframes, designs for sites
  • carrying out usability, and functionality tests on sites
  • website audit
  • writing web content and improve web pages from a SEO point of view, coordinate search related activities
  • carrying out link building strategies for increasing organic search results
  • analyzing visitors traffic in Google Analytics and other web analytic softwares
  • increasing visitor's number by executing cooperation with additional online sites
  • generating new sales leads
  • managing promotional activities in social media (via RSS feed, videos, pictures, corporate blog, Twitter channel, Facebook account)
  • supporting via online channels (forums, corporate blogs, e-mail newsletters)

Computer / IT skills and competences, routin in using

  • Office softwares (MS Office, Open Office, etc.)
  • Corel Draw Graphic Design software
  • Open source and individually created content management systems
  • Newsletter softwares
  • Web analytic services and softwares
  • Basic HTML / CSS editing skills

Career history

  • 3 years of experience as an independent online marketing consultant (2008 - 2011)
  • 3 years of work experience as an online marketing manager at medium-sized businesses, franchise businesses and adult education (2006 - 2009)
  • 6 years of work experience as a marketing manager at medium-sized businesses and franchis businesses (2003 - 2009)
  • 3 years of management experience in public education (1999 - 2002)
  • 5 years of teaching experience in public (primary and secondary) education (from 1988 with interruptions)

Experienced in the fields of

  • marketing consultancy
  • retail marketing, wholesale marketing, franchise network marketing strategies
  • pharmaceutical marketing, healthcare marketing
  • compliance and adherence programs
  • agricultural and chemical marketing
  • project management
  • online marketing, social media marketing
  • search engine marketing (SEM), search engine optimizing (SEO)
  • social media optimizing (SMO)
  • news website design, tendering, testing, auditing websites
  • change management, crisis communication
  • online marketing for adult educational institutions
  • online marketing for language schools
  • corporate trainings, e-learning methods
  • marketing for nonprofit organizations
  • marketing communication for European Union projects

Education and training

College degree (certification)
- related to marketing and online marketing

Bachelor's degree (BA)
- related to fine arts, sciences, communication, psychology and teaching

Master's degree (MA)
- related to fine arts, art history, exhibition and fine art management

Experience of working in an international environment

Ethnographic Museum - Krakow, Poland
Museum of Archaeology - Krakow, Poland
Academy of Fine Arts - Krakow, Poland


Ministry of Culture and Education (Budapest)
Ministerstwo Kultury (Warsaw)
Soros Fund (Budapest)
Mianowski Fund (Warsaw)